Initially, C&T Produce focused on the production and distribution of fresh vegetables and fruits, becoming a leading enterprise in bringing Mexican and, especially, Vietnamese fruits to the U.S. market.
What we do
Bringing Vietnamese Cuisine to the World’s Table
CTWS Group champions Vietnamese flavors through innovation, ethical sourcing, and an ever-growing portfolio of export-ready dishes curated for the U.S. market.
20+
Years of culinary leadership
150+
Products curated for export
35
Markets served across the U.S.
Leader Spotlight
Ms. Nguyễn Thị Dziễm Chinh
President & Founder, CTWS Group
The predecessor of C&T Produce was the LV Food brand, established in 2004 in Houston, Texas, by Ms. Nguyễn Thị Dziễm Chinh (also known as Chinh Nguyễn), a descendant of the Nguyễn Dynasty (6th generation, second main line — a great-grandchild of Emperor Minh Mạng), along with her family members.
Houston, Texas • Since 2004
Narrative Highlights
Ms. Diem Chinh aims to leverage her experience to support Vietnamese food brands in building a sustainable market in the U.S. She and her team are dedicated to helping brands not only sell products but also develop suitable product and pricing strategies, while emphasizing brand storytelling and effective marketing programs.
Our Story
From Family Roots to Global Presence
Every chapter of C&T Produce blends craftsmanship, culture, and community. Discover the people, ideas, and principles that transformed a family brand into a culinary bridge between Vietnam and the United States.
Bringing Vietnamese Cuisine Worldwide
CT Choice Story
With 20 years of experience in the food industry and numerous achievements, along with a deep understanding of the desires of overseas Vietnamese longing for the taste of home, the CT Choice brand — carrying the slogan “Bringing Vietnamese Cuisine to the World’s Table” — was born.
Its purpose is to develop ready-to-eat Vietnamese dishes that offer convenience while preserving traditional flavors.
Vision & Mission
2024 Restructure
The product restructuring implemented at the beginning of 2024 reflects C&T Produce’s commitment to product optimization, focusing on research and development of high-standard traditional Vietnamese dishes for export to the U.S. and countries with Vietnamese communities.
Vision
To become a leading brand that brings traditional Vietnamese cuisine to the world’s table, contributing to the promotion and development of the country’s culinary heritage.
Mission
To elevate Vietnamese cuisine with high-quality products and tightly controlled production processes, ensuring the authentic flavors of homeland dishes.
Why it matters
Purpose Beyond Products
Every dish we release carries the stories of Vietnamese farmers, families, and artisans. Our responsibility is to elevate those stories with respect, transparency, and long-term stewardship.
01
Community First
We invest in partner relationships, ensuring growers and makers have shared ownership over product direction, pricing, and storytelling.
02
Flavor Integrity
Ready-to-eat innovation never compromises heritage. Our R&D protects authentic techniques while fast-tracking modern convenience.
03
Responsible Growth
We plan every expansion with environmental accountability and transparent sourcing, ensuring longevity for future generations.
Guiding Principles
Values That Shape Every Partnership
Transparency
Clearly identify the origin and source of ingredients, ensuring all ingredient information is accurate.
Ethical
Prioritize respect and relationships with partners, handling all partnerships fairly and ethically.
Sustainable
Ensure that all production and business development activities are long-term and do not negatively impact the environment or society.